Tips And Strategies For Establishing International Cannabis Brands
Establishing a cannabis brand that resonates with consumers and patients is not for the faint of heart, and that is true in any market. However, it is particularly true for cannabis companies trying to establish their brands at an international level.
From seed companies to smart shops to controlled environment agriculture businesses, cannabis brands are strategically expanding into the global market at an increasing rate, and branding strategies continue to evolve to ensure that companies are effective in their pursuits.
At the recent International Cannabis Business Conference in Berlin, Ricardo Baca, Founder and CEO of international PR agency Grasslands and three-time ‘Marketer of the Year,’ moderated a panel focused on establishing international cannabis brands. Mr. Baca was joined on the panel by:
- Nick Avé, General Manager of Zamnesia
- Jürgen Bickel, Managing Director and Co-Founder of Storz and Bickel
- Lance Lambert, CMO of Grove Bags
- Barry Laxer, CEO and Founder of Cielo Verde
This session brought together pioneering executives from leading cannabis brands who have successfully navigated the complex journey from national to international markets. Drawing from their firsthand experience, the industry leaders shared practical insights on market entry strategies, regulatory compliance, and building brand presence in North America, Europe, and beyond.
Panelists provided tips and best practices for leveraging strategic partnerships and distribution networks, among other things. Whether you’re actively planning international expansion or exploring future possibilities, this session delivered actionable intelligence from those who have successfully transitioned. You can watch the panel discussion via this link here.