International CBC B2B

Peter Homburg, a partner at Dentons Law Firm, will provide a thorough update regarding medical cannabis regulations and trends in Germany and Europe. Topics will include supply and demand in Germany and Europe, the German tender process regarding national cultivation of medical cannabis, cannabis exports/imports, price models, and potential harmonization of cannabis products within the EU.

Four years after the introduction of medical cannabis in Germany the market continues to develop rapidly, and pharmacies and patients often struggle to keep up due to regulatory shortcomings and unnecessary restrictions. Pharmacies continue to serve as the main distributors of medical cannabis in Germany. This panel will discuss Germany's current distribution model, ways to improve performance and supply, and how adult-use cannabis legalization may impact medical cannabis distribution.

What is "Novel Food" legislation and how are companies today in Europe and UK successfully finding a path to market within this stricture? What are the outstanding issues and how will this also affect the recreational THC market in Switzerland and Luxembourg as of next year?

Demand for legal cannabis products is ramping up as cannabis reform continues to spread across the European continent. This presentation led by top cannabis industry economist Beau Whitney will highlight the various legalization initiatives in the EU as well as provide a snapshot of the current CBD and THC markets in various European countries. Whitney will also provide a forecast of what to expect in the emerging legal cannabis market in Europe in the coming years.

Doctor education has finally started to come to Europe - but what exactly does this mean? Beyond doctors however, what else is necessary from the industry to change perceptions of the plant and cannabinoid medicines - and at all levels - from national governments to municipal leaders, not to mention patients, insurers, and regulators?

Germany is at the brink of getting a new government, and the word is that it will most probably include the Green Party. Therefore, the perspectives for the legalization of recreational Cannabis use have never been better than now. But if so – then how? Most probably Germany would start with at least some kind of pilot projects like distribution via pharmacies and then end up in some highly regulated market. So, what are the role models for legalization German lawmakers look at? What can Cannabis companies expect? And how should they prepare for it?

New cannabis rules, regulations, and laws are being crafted all over the globe right now, and in jurisdictions where the cannabis industry is already allowed to legally operate policy updates are being drafted and implemented on an ongoing basis. It is absolutely vital that the emerging cannabis industry has a voice in every policy discussion to ensure that the industry's concerns and needs are properly conveyed to policymakers and industry regulators. This panel of cannabis lobbying experts will discuss the importance of cannabis industry lobbying as well as provide guidance and tips regarding how to be an effective lobbyist.

Stand out, differ, be unique. How important is the visual part of identity, what are psychological aspects, how important is placements of products? Useful design and marketing tips and tricks can help you persuade your customers to buy your products or services not the competition. Mass market, online stores, drug stores, B2B, B2C, private label, white label,… need different approaches. Our panel of marketing and design experts break down the key aspects of what can separate your brand from every other.