Effective product packaging is important in any industry, and the emerging legal cannabis industry is no exception. In most legal cannabis markets, when many consumers walk into a retail outlet, they don’t know ahead of time what brands they prefer. With that in mind, it is important that cannabis packaging makes the product(s) stand out in display cases and on retail shelves.

Cannabis packaging is not just about compliance; it’s also about style. From pre-rolls to edibles and everything in between, the right packaging can make all the difference in capturing the attention of your target audience. But with so many options on the market, how do you know which packaging solution is right for you?

A team of leading professionals recently participated in a panel discussion focused on cannabis product packaging at the International Cannabis Business Conference in Berlin. The panel was moderated by Dean Arbit, CEO of Bud.com and Wagner Dimas Ag Tech. Dean Arbit was joined on the panel by:

• Luis Pilonieta, Director of Sales at Paxiom Group
• Jesse Dixon, VP of GPA Global
• Cyrus Hambaz, Founder and CEO of Canadian Clinical Cannabinoids
• Lucas Jarzem, Owner of Good 2 Grow

The panel discussion explored the latest trends and innovations in cannabis packaging and discussed the relevance of different solutions for the various segments of the industry. You can view the discussion via this link here.