When Angelenos woke up on New Year’s Day 2017 this Sunday, they were greeted with a slight alteration of a major symbol of their local identity. The iconic “Hollywood” sign had been changed to read “Hollyweed” instead.

Local celebrities were quick to show support and appreciation for their new moniker. Miley Cyrus went exuberantly to Instagram, “I knew 2017 was going to be MY year!!!!!!!!!  Great start everybody!”

Snoop tweeted, “My city. welcome to #hollyweed”.

Tommy Chong took note as well of course, observing ” The Hollywood sign was changed to say Hollyweed today.”

We recently reported that the title for the next Cannabis Capital is up for grabs now that California and several other states have ended adult use prohibition on the plant. Marijuana experts have suggested that the seat of industry is likely to move from Denver to San Francisco, Sacramento, Los Angeles or even Boston on the east coast.

Certainly someone is chomping at the bit to keep Los Angeles and “Hollyweed” competitive in that category. Celebrity access and global marketing certainly appear to give California’s southern capital a distinct advantage, and may very well help shape the future of social culture around newly legal adult cannabis use.

Only time will tell – but don’t let too much of it pass by! Join the International Cannabis Business Conference in San Francisco, CA ,on February 17th, 2017, for a one day special event to meet with cannabis leaders and experts, and discuss ongoing changes to policy and best practices. Come decide for yourself where you fit into the new market, and prepare yourself to be part of the most exciting new industry of this generation!